Call for Destination Cases

Call for Destination Cases

Every year, hundreds of tourism academics, industry representatives, government officials, students, and entrepreneurs come together to share, discuss, and challenge latest developments in information and communication technologies (ICTs) in the fields of travel, tourism, and hospitality. With the theme “Responsible eTourism” the ENTER 2020 conference will focus on exploring ways technology can be used to ensure a positive impact of tourism on society, environment, and economy.

The International Federation for IT and Travel & Tourism (IFITT) calls for best use cases of ICTs for destination marketing and management projects. This call particularly aims at representatives from DMOs, public and private, who have valuable experiences with ICT-related projects to report and present in the ENTER2020 Conference.


The 27th edition of ENTER will take place at the University of Surrey, approximately 40 miles southwest of London, UK. The University of Surrey is a global community of ideas and people, dedicated to life-changing education and research, and ranked as a top five program for hospitality and tourism management by the Shanghai Global Rankings 2018. Within the University of Surrey, the Digital Visitor Economy Research Group is dedicated to researching, endorsing, and advocating the power of information technology and digital media in the visitor economy. The University of Surrey is located just 10 minutes’ walk from the centre of the Town of Guildford, offering a vibrant blend of entertainment, culture and history. With excellent road and rail links, and close proximity to Heathrow and Gatwick airports, delegates and guests can gather in Guildford with great ease. Although London is less than 40 miles away and approximately 30 minutes by train, the area is surrounded by rolling countryside and picturesque villages.

Why should a DMO attend?

DMOs will get valuable insights about the newest developments of ICTs in the field of tourism from other DMOs, researchers, and tech companies from around the world. ENTER2020 will cover such topics as big data applications in tourism, artificial intelligence, recommender systems, social media and semantic web services. DMOs have the possibility to share their project findings, get feedback and new ideas, and state their future ICT needs. Moreover, it is a perfect opportunity to connect face-to-face to other leading DMOs, tech companies, and researchers in the University of Surrey.

Destination cases will be presented at one of the sessions in the ENTER2020 Destination Track. A proposal for the destination case to be presented should follow the guidelines stated at the end of this call. Official conference language is English (no translation services are available at the conference).

A destination case may cover one of the following fields, but is not limited to:

Performance measurement of DMOs in a digital world
Big data applications
Real time data and marketing
Artificial intelligence, machine learning, predictive analysis
Social media marketing: smart cases from DMOs
Crowding or “overtourism” and IT solutions to balance tourism demand
Destination trends
Smart destinations
Data privacy and data security

Submission guidelines

Proposals should include:
Suggested presentation title
Short description of presentation (up to 300 words)
Main topics covered
Main conclusions and learning for delegates
Presenter short bio (50 words) or CV
Short presentation of their organisation (100 words).
If the project has already been presented at other event(s), please specify the name of the event(s), the date of the event(s), and the name of presenter(s).

Submit Your Proposal

Please contact ENTER2020 Destination Track Chairs: Lidija Lalicic ([email protected]) and Harry Mirpuri ([email protected])

Submissions will be reviewed on an individual basis. Should we feel that the proposal is not suited to the session, you may be asked to submit a revised proposal before being accepted. Feedback will be given to all submissions confirming acceptance or rejection of the proposal and, possibly, requests for modifications.
Instructions for the submission of the presentation will be sent to all accepted and confirmed speakers. Presentations will be published online and made available to all delegates of ENTER2020.
Authors have to register for the conference by November 8, 2019 in order to have their presentation scheduled.

Important dates
Submission closes October 15, 2019
Final acceptance: October 25, 2019
Early Bird Registration Deadline: November 8, 2019
Conference: January 8-10, 2019

ENTER2019 Destination Track Chairs
Lidija Lalicic – MODUL University Vienna ([email protected])
Harry Mirpuri – London and Partners ([email protected])