Smart UK Day

Seizing the opportunity of having gathered in Guildford the leading researchers and practitioners in e-tourism from all over the world, the conference will facilitate one of the most important meeting places for the UK and European tourism & hospitality industries in 2020.

• How can companies and brands capitalize on the digital transformation of travelers’ habits?
• What are the strategies for cities to keep on track with the development?
• Which alliances are needed to guarantee further access to competence and business?

These are some of the questions which will be worked on during the Smart UK track of ENTER2020 in keynote lectures, workshops, and even arranged personal meetings between academia and industry.

Students and young professionals from the start up scene will be available for companies and institutions to tackle current challenges and work further on innovative solutions possibly even after the conference. IT Companies, startup accelerators or crowdfunding plat-forms can’t miss this chance to meet new talents with innovative entrepreneurial ideas or projects in the field of the Digital Tourism.

The University of Surrey will give space for different formats suitable to meet your company’s needs, from space for B2B meetings or job interviews to the presentation of your products or the creation of a dedicated thematic session. Calls for a hackathon or a contest can be organized on a specific topic.

Smart UK will highlight specific UK cases, but is interconnected with the main conference regarding both programmes and delegates.