Juho Pesonen is Head of eTourism research at the University of Eastern Finland (UEF) Centre for Tourism Studies. The Centre is part of UEF Business School and focuses on tourism marketing and research and development projects. He is also Director of International Master’s Degree Programme in Tourism Marketing and Management at University of Eastern Finland Business School. This programme focuses on nature and wellbeing tourism, sustainable tourism and information and communication technologies in tourism. Juho is the Overall Chair of ENTER2020 eTourism Conference.