Robert Govers is an independent international adviser, scholar, speaker and author on the reputation of cities, regions and countries and is chairman of the International Place Branding Association. Robert typically advises in areas such as place identity, image, reputation, economic competitiveness, tourism policy and strategy, educational policy, tourism and investment promotion, and major international events. This is approached from a strategic reputation management perspective, which is based on the premise that places build reputation by what they do and not by what they say.
Robert is the author of IMAGINATIVE COMMUNITIES: Admired cities, regions and countries. Since 2009 Robert has co-edited and authored four books on the topic of community reputation with Palgrave Macmillan publishers. IMAGINATIVE COMMUNITIES is his first book published under his own imprint. He has also co-authored over 50 journal articles, book chapters and conference papers and has delivered numerous public speeches and business publications. In addition, he is co-editor of the quarterly journal, Place Branding and Public Diplomacy and a contributor to Apolitical and the World Economic Forum Agenda.